Shenzhen Lyess Technology Innovation Co., Ltd. was established in July 2019. The company focuses on cross-border e-commerce operations as its core business, adheres to market orientation, and aims to meet customer needs and improve customer experience. It focuses on online marketing and boutique promotion, and pays attention to brand building. Currently, the company has registered brands in the United States, Europe, and Japan.

The company adheres to the business philosophy of "continuously helping others grow and realize their value while contributing to the development and progress of society". While constantly exploring efficient business models, it integrates the supply chain, deeply cultivates product lines, fully leverages the advantages of its own brand, actively expands the international market, and creates high-quality innovative products through strong channel sales and multi country operation capabilities throughout the entire chain, improving the quality of life for users and creating a high-quality and beautiful life for them.